Advertising and Marketing Communications

A typical project is an assessment of the effects of advertising and mass media factors on the subjective quality of life of different populations. Publications supporting this program of studies generated by OQOLM:

Krishen, Anjala, and M. Joseph Sirgy (2016). "Identifying with the Brand Placed in Music Videos Makes Me Like the Brand." Journal of Current Issues & Research in Advertising, 37(1), 1-14.
El-Hedhli, Kamel, Jean-Charles Chebat, and M. Joseph Sirgy (2013). "Shopping Well-Being at the Mall: Construct, Antecedents, and Consequences," Journal of Business Research, 66(7), 856-863.
Rodriguez, Alexandra, Michael Bosnjak, and M. Joseph Sirgy (2012), "Moderators of the Self-Congruity Effect on Consumer Decision-Making: A Meta-Analysis," Journal of Business Research (published online September 13, 2011).
Sirgy, M. Joseph, Eda Gurel-Atay, Dave Webb, Muris Cicic, Melika Husic, Andreas Herrmann, Ibrahim Hegazy, Dong-Jin Lee, and J. S. Johar (2012). "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research (published online March 12, 2011).
Singhapakdi, Anusorn, M. Joseph Sirgy, and Dong-Jin Lee (2010), "Is Small Business Better than Big Business for Marketing Managers?" Journal of Business Research, 63, 418-423.
Sirgy, M. Joseph, Eda Gurel-Atay, Dave Webb, Muris Cicic, Melika Husic, Andreas Herrmann, Ibrahim Hegazy, Dong-Jin Lee, and J. S. Johar (2010). "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research (online).
Lindquist, Jay D. and M. Joseph Sirgy (2009). Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications, 4th edition. Mason, Ohio: Cengage Learning.
Sirgy, M. Joseph and Dong-Jin Lee (2008). "Well-Being Marketing: An Ethical Philosophy for Consumer Goods Firms." Journal of Business Ethics.
Hohenstein, Nicole, M. Joseph Sirgy, Andreas Herrmann, and Mark Heitmann (2007). "Self-Congruity: Antecedents and Consequences." The Proceedings of the Lalonde Conference.
Sirgy, M. Joseph, Dong-Jin Lee, J. S. Johar, and John Tidwell (2007). "The Effect of Self-Congruity with Sponsorship on Brand Loyalty." The Proceedings of the Lalonde Conference.
Chebat, Jean-Charles, M. Joseph Sirgy, and Valerie St. James (2006). "Upscale Image Transfer from Malls to Stores: A Self-image Congruence Explanation." Journal of Business Research.
Sirgy, M. Joseph and Don Rahtz (2006). Strategic Marketing Communications: A Systems Approach to IMC. Cincinnati, OH : Atomicdog Publishing.
Sirgy, M. Joseph, Dong-Jin Lee, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David Blenkhorn, and Newell Wright (1998). "Does Television Viewership Play a Role in the Perception of Quality of Life?" Journal of Advertising, 27 (Spring), 125-142.
Sirgy, M. Joseph and J. S. Johar (1992). "Value Expressive Versus Utilitarian Advertising Appeals: A Reply to Shavitt." Journal of Advertising 21 (June), 53-54.
Johar, J. S. and M. Joseph Sirgy (1991). "Value Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal." Journal of Advertising, (September), 23-34.
Rahtz, Don, M. Joseph Sirgy, and H. Lee Meadow (1989). "Correlates of Television Orientation Among the Elderly." Journal of Advertising, 18(3), 9-20.
Rahtz, Don R., M. Joseph Sirgy, and Rustan Kosenko (1988). "Using Demographics and Psychographic Dimensions to Discriminate Between Mature Heavy and Light Television Users: An Exploratory Analysis." Developments in Marketing Science, VOL. 11, edited by Kenneth Bahn, Blacksburg, VA: Academy of Marketing Science, pp. 2-7.
Rahtz, Don, M. Joseph Sirgy, and H. Lee Meadow (1988). "Elderly Life Satisfaction and Television Viewership: Replication and Extension." 1988 AMA Winter Educators' Conference, edited by Stanley Shapiro and H. H. Walle, Chicago: American Marketing Association, pp. 409-413.